
Enhancing the use of the person block
As you begin adding content to your website, it's a great idea to introduce your team. This not only adds a personal touch but also helps users connect with the real people behind your organization.

Bringing personalization and life into your website
A website is a powerful tool that can help you connect with your audience and showcase the Iowa brand. One of the best ways to make your website stand out is by adding a personal touch. In doing so, you are crafting website experiences that evoke a sense of connection, humanizing the institution and encouraging visitors to relate to it.

How crafting user personas can change the way you understand your website audience
When it comes to grasping who your website audience is and what they desire from your site, it can be a bit tricky. You might have a basic understanding of your website users, but one of the best ways to understand who they are and what motivates them is by creating user personas. User personas can be another tool in your kit for really getting to know your audience and building the best website possible for them.

Unlocking the potential of cards
One of the great aspects about Layout Builder (amongst other things) is the ability to add a variety of components in a drag-and-drop interface to a page on your website. These components empower you to build out dynamic pages and can be used as another tool to showcase your department or unit more effectively. One of the most flexible components covered by SiteNow and Layout Builder are dynamic cards. The card component can be used as both an informative piece of content or one that links users off to more content. Cards allow you to seamlessly integrate images, text, and buttons, creating a compelling link to your desired destination. Today, we will look into best practices for utilizing the card component.

Simplifying your content management with taxonomy and tagging
When managing website content, there is a lot to consider. Not only do you have the text on your pages, but you also might have numerous image files, documents, iconography, video and other content you have on your website. One of the ways that you can make managing your content easier is through taxonomy. Link to SiteNow and video training. Today, we’ll discuss how you can use taxonomy to manage your content and how you can organize your website content better.

How to use buttons effectively
Buttons can play an important role in shaping the navigation and user experience on your website. They can serve as connectors, allowing you to connect pages together and can help provide a roadmap for your users to get from one piece of content to another.

Navigating the move away from SiteNow v1
Your website has been your digital home for quite a while, and it's time for an upgrade. If your SiteNow site is still running on SiteNow v1, the looming end of Drupal 7 makes this upgrade all the more urgent. To help you smoothly transition away from Drupal 7, we've put together a handy list of six essential tips and strategies for a successful journey.

Managing an effective image library
You’ve started laying out your pages and adding content and components. But there is something you’re website wouldn’t be complete without — your images.

Crafting visually appealing pages
You’ve received your SiteNow v3 site, determined your main menu structure, identified your target audience, and know your redesign goals for your website. What’s next? It’s time to create pages and infuse them with captivating content.

How to gain insight into your target audience with user testing
In any website journey, there are many factors to consider. You'll want to think about your main navigation menu, how your pages are laid out, the content you feature, and the preferences of your stakeholders. However, one factor stands out from the others and deserves important consideration – your users.

Why your website structure matters
Starting any website journey is always exciting! Besides the ideas you have for new features, eye-catching visuals and a fresh layout, there is something incredibly vital that needs your consideration: your main navigation structure.

Essential steps to prepare your Iowa website for launch
You've come a long way in revamping your website, and the finish line is in sight. After putting in the work and giving your site a fresh new look, the exciting launch moment is just around the corner. But before you launch there are a couple of things that need your attention.

Five elements that make up a great homepage
Your homepage is undeniably an important page on your website. While it is not always the page where a user will start their site journey, it is important that your homepage be easy to navigate, have clear calls-to-action, and leave a lasting impression.

Why establishing a governance plan is critical to your website’s success
Your website is ready to launch, you’ve done all the hard work and now it goes live. You’re excited to see users visit your brand-new site and it seems like you’re all done. Or are you? Website governance is critical to the ongoing success of your shiny new website.

Best practices for integrating social media into your website
There is no doubt about the power of social media and adding it to your website doesn’t have to be a challenge. The social media platform you choose to integrate into your site is up to you, but there are some best practices that you will need to consider should you choose to do so.

Harnessing the power of images for your website
Images on your Iowa website are powerful. They can convey a variety of messages and let your target audience see themselves on campus, tell the story of your unit and allow you to convey a message better than you might be able to in writing.

When websites make you dizzy
While video autoplay can be engaging, it is not without risk. Learn how video autoplay can be hurting your users and how to make your Iowa website accessible to all.

Writing content that matters
Creating engaging web content is important, but it doesn't have to be a challenge. We're here to help you learn how to create content that engages your Iowa audience.

Understanding Google Search Console and Sitemaps
Using a data tracking platform is important to the health of your Iowa website. Learn why using Google Search Console is an important tool to have and why to submit your Sitemap.

What are meta descriptions and why should I care?
Meta. It’s a buzzword these days, and it is easy to see why. But what about meta descriptions? What do those mean for my University of Iowa website and why should I care?