How crafting user personas can change the way you understand your website audience
When it comes to grasping who your website audience is and what they desire from your site, it can be a bit tricky. You might have a basic understanding of your website users, but one of the best ways to understand who they are and what motivates them is by creating user personas. User personas can be another tool in your kit for really getting to know your audience and building the best website possible for them.
How to gain insight into your target audience with user testing
In any website journey, there are many factors to consider. You'll want to think about your main navigation menu, how your pages are laid out, the content you feature, and the preferences of your stakeholders. However, one factor stands out from the others and deserves important consideration – your users.