How crafting user personas can change the way you understand your website audience

When it comes to grasping who your website audience is and what they desire from your site, it can be a bit tricky. You might have a basic understanding of your website users, but one of the best ways to understand who they are and what motivates them is by creating user personas. User personas can be another tool in your kit for really getting to know your audience and building the best website possible for them.