Best practices for integrating social media into your website

There is no doubt about the power of social media. It has certainly become an important marketing tool for numerous companies, organizations and universities. But how do you successfully integrate your social media platforms into your website? While this may seem daunting, it doesn’t have to be a challenge. Linking your social media account to your website, can allow your audiences to connect with you on their preferred channels.  The social media platform you choose to integrate into your site is up to you, but there are some best practices that you will need to consider should you choose to do so.