Mastering website audits: How to conduct them and why they matter for your site’s success

Whether you’re at the beginning of a website redesign, working with a newly launched site, or managing an established one, one thing is certain: all websites require updates at some point. One of the ways to ensure your University of Iowa website stays up-to-date is through a powerful often overlooked technique by many: a content audit. In this article, we’ll dive into what a content audit is, why it’s important, how and when to conduct one, and how it differs from a content inventory.